About - Our Approach

Start Fast & Stay Focused

At VALR Advisors, we believe that sustained growth—especially in a 2-to-4-year window—depends on an organization’s ability to do two things: Start Fast and Stay Focused. This philosophy shapes every engagement, ensuring your team is empowered to act quickly and remains dedicated to their strategic objectives.

Start fast

Time is your most valuable asset. So, we'll help you get unstuck and moving towards the informed decisions that will have the most positive impact on growth. We'll start with a thorough assessment of your personnel and processes to pinpoint and quantify the issues using our unique, data-driven scoring system. Then, we’ll create a detailed strategic plan. It will address the key problems and clarify the vision for what success will look like, and what the objectives will be along the way. We'll also be sure the plan is both actionable and achievable, and facilitate meetings with sales and marketing teams to ensure every stakeholder has buy in.

In short, starting fast means empowering your team to make the bold, decisive moves that will propel your company forward, instead of allowing it to stand still.

Stay focused

Growth isn’t just about a strong start—it’s about starting smart and sustaining momentum. Having too many strategic initiatives and not putting critical mass behind your #1, is a common pitfall. That’s where VALR’s training and leadership development programs come into play. We work closely with your executives to ensure they—and their teams—remain dedicated to the strategic plan and its most critical objectives.

Staying focused also means doing the small, essential tasks everyday that add up to major achievements. We provide ongoing consulting support to navigate obstacles, course-correct when needed, and will ensure your organization remains on the path to meeting every revenue target.

vision plus action plus leadership equals results

V-A-L-R

We use this fundamental formula as a guiding principle that ensures each step we take—whether strategic or tactical—remains aligned with your ultimate growth objectives.

Vision provides clarity on where your company is and where it is going. Without a clear vision, efforts can become misdirected. Action ensures that progress is tangible. We focus on practical, results-oriented steps that move your company forward. Leadership is what sustains momentum. Strong leadership is essential to keeping teams aligned and motivated.

This formula also serves as a litmus test for every overarching plan we create. We ensure that every aspect can trace back to how Vision, Action, and Leadership have been considered in the context of impacting Results.

A scoring system with rigor

Unlike traditional business consultants who often provide subjective, opinion-based reports, VALR Advisors offers a more rigorous, data-driven approach to assessing your revenue challenges. Our proprietary scoring system evaluates both your personnel and processes, giving you objective, quantifiable insights that pinpoint exactly where you stand and where improvements are needed.

Through this proprietary scoring system approach, VALR delivers precise, actionable recommendations tailored to your specific challenges.

In other words, we don’t just provide high-level advice, we pull together the exact evidence you need to make smart, measurable decisions.

the 4 pillars of revenue success

In addition to personnel assessments, the VALR Scoring System looks across these four key sales stages that are critical to revenue growth at any software company:

1. Customer Acquisition: How effectively is your team bringing in new customers? We assess your acquisition strategies, processes, and personnel to identify opportunities for improvement.

2. Customer Retention: What are you doing to keep your current customers engaged and satisfied? We evaluate and score the processes and systems in place for nurturing long-term relationships and improving retention rates.

3. Contract Expansions & Upgrades (Upselling): Are you maximizing the value of existing customers? We measure the effectiveness of your upselling efforts and help you identify areas to expand contracts or offer upgrades.

4. Contract Renewals: How well are you managing renewals? Our system looks at the strategies and processes that drive successful contract renewals, ensuring recurring revenue and customer loyalty.

Client Testimonials

an inspiring mentor

"Mike made a true impact on our Professional Services organization and helped us transform the way we work and, most importantly, the way we think."

Global Vice President of Operations

Book a Discovery Call with Mike

With this kind of experience, you can trust Executive Coach Mike Brunnick and VALR Advisors to uncover the best path forward for your organization, and to empower your teams to take command, and lead you into the future. Contact us today and set an appointment for a Free Initial Discovery and Consultation.

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